"Earthon's Organic Red Rice is Best quality, organically grown, no preservative, no artificial colour and free from harmful chemicals or pesticides.  Red rice is more nutritious than white rice as it doesn't undergo excessive processing, and as such the other bran layer remains intact, which is rich is fiber, vitamin B, and minerals like calcium, zinc, iron, manganese, magnesium etc.  It is high grade. 100% Pure and Natural. "